There are
various styles in customer service. Sales techniques can range from subtle or
soft-sell to more direct or hard-sell, depending on the type of product or
service being offered.
Hard selling is
more common in selling real estate, cars, furniture, major appliances,
insurance, and financial services because these products and services are
usually sold on a commission basis. In most retail stores, however, you will
encounter soft selling.
Task 1:
Listen to these two sales dialogues. Answer the following questions.
1. How are the two sales styles different?
2. What hard-sell techniques does the
salesperson use in the first dialogue?
3. What constitutes soft selling in the
second dialogue?
Task 2:
Click on this link and record your answer.
Think of one time when you have been in a
situation, either as a customer or as a seller, and record which sales style
was it? What was being sold? Describe how the seller tried to convince you to
make a purchase. How did you respond to it?
Editing checklist correction:
Task 3:
Guess the meaning of the following expressions:
Word/expression
|
Meaning
|
Sentence
|
Giveaway
|
||
That sounds too good to be true
|
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I’m not sure I’m comfortable with that
|
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I don’t know. That’s kind of soon
|
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Take advantage of
|
||
This is a limited offer
|
||
a passion for hockey
|
||
Hockey gear
|
Editing checklist correction:





